Website basics
Why Your Small Business Needs a Website
Learn how a small business website supports referrals, answers customer questions and creates a clear path from first impression to enquiry.
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Start with a clear purpose. Understand what your first website needs, how to prepare a brief and what makes a useful business presence.
10 practical articles · Straight answers, without the jargon.
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10 articles
Website basics
Website vs Social Media: What Does a Small Business Need?
Compare the roles of a business website and social media, and learn how to connect discovery, useful information and customer enquiries.
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Website basics
Do You Need a Website If You Have a Google Business Profile?
Understand how a Google Business Profile and a website complement each other, with practical guidance on details, links and customer expectations.
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Website basics
How a Website Helps a Small Business Build Trust
Build website credibility with accurate business details, real examples, clear expectations and contact options customers can actually use.
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Website basics
What Customers Look for on a Small Business Website
Prioritize the information customers need: services, location, proof, practical details and a clear next step, without overwhelming the page.
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Website basics
One-Page vs Multi-Page Websites for Small Businesses
Choose between a one-page and multi-page website based on your services, customer questions and content needs rather than page count alone.
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Website basics
A Practical Small Business Website Launch Checklist
Use this launch checklist to verify content, mobile usability, contact links and basic discoverability before sharing your business website.
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Website basics
How Much Content Does Your First Business Website Need?
Plan enough website content to answer customer questions without padding the page, with a practical outline for a first business website.
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Website basics
How to Prepare a Website Brief Without Getting Overwhelmed
Prepare a clear website brief with services, contact details, priorities and useful examples so your designer can build the right first draft.
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Website basics
How Long Does It Take to Build a Small Business Website?
Understand the difference between a website draft, approval and launch, and the information that can speed up a small business website project.
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