An accessible business website helps people with different abilities and ways of using the web understand information and complete tasks. It also encourages clearer design. Begin with the essential customer journey and make sure it does not depend on one particular way of seeing, hearing or interacting.
Make information readable
Use text with sufficient contrast and a layout that remains usable when enlarged. Do not rely on colour alone to communicate an error or important distinction. Clear headings help readers understand the structure and find relevant sections.
Keep essential business information in text rather than only inside images. A graphic containing your hours is not a substitute for readable hours on the page.
Support different ways of interacting
Visitors should be able to reach links and form controls with a keyboard. The focused element should be visible, and opening a menu should not trap someone without a clear way to leave it.
Use meaningful labels for form fields. A visitor should understand what information is expected and how to correct an error without relying only on a visual colour change.
Give media the right context
Images that communicate useful information need an appropriate text alternative. Decorative images should not create unnecessary noise for assistive technology. Video content may need captions or other alternatives depending on what it conveys.
The W3C introduction to accessibility explains the broader principles and points to further guidance.
Test the real task
Try reading the page with larger text and navigating without a mouse. Check the contact or booking process, including errors and confirmation messages. Automated tools can help identify issues, but passing an automated check does not establish that every customer can use the site.
Accessibility is ongoing work, especially when new content and features are added. Make it part of the publishing process rather than a one-time decoration. A useful business website should reduce barriers between a customer and the information or service they need.
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